| Abstract | Processes of transnational policy transfers are of immense importance in understanding new forms of the reproduction of relations and discourses of power, and of memory and forgetfulness, within particular social welfare regimes. Transnational advice and policy transfers appear particularly unsuited to the need to address the complexities of the ways in which welfare subjects interact with welfare regimes which seek to organise their lives, a theme which touches complex issues of culture, identity and resistance, at the interface of local, national, regional and global social relations. Utilising ethnographic material from post–Yugoslav countries, particularly Bosnia–Herzegovina, this article addresses international consultancy, transnational policy advice, and project and programme documents as a specific ‘genre’ with its own language and power, including the power of silence. The article is based on an explicit erosion of the border between ‘research’ and ‘consultancy’. Theoretically and empirically, a literature on ‘global social policy’ has paid too little attention to an emerging ‘cultural’ perspective on welfare which focuses much more on the social relations of welfare; the role of biographies, subjectivities and memories; and the need for forms of reflexivity and attention to the minutiae of everyday life constructed within, and itself constructive of, ‘welfare’ as a lived experience. Rendering the practice of policy–making as a subject for ethnographic or anthropological research may be the basis for a new action research, and for policy agendas for a democratic welfare, envisioning forms of access, voice, and empowerment, which much current transnational policy advice militates against.
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