| Abstract | In the limits of the name, individual and collective nicknames fulfill a basic function in orality, while identifying features of the subject. In this "be and not be, or be like" - to paraphrase the discourse of metaphorical construction -, the subjects interweave their stories of life with the name you give and receive, in the centrifugal and centripetal collective memory game. In this article, we analyze these metaphorical mechanisms that affect the construction of cultural identity.
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