| Abstract | In Bolivia, the most indigenous of South American countries, powerful social movements have drawn on collective memory to build effective coalitions across significant differences in ethnic identity and awareness, class consciousness, generations and regions. We contend that this deployment of memory to strengthen protest identities is reinforced by pervasive indigenous cultural practices. Deeply rooted in oral storytelling, perceptions of time, place and a reverence for ancestors, collective memories help bring the past into the present, and create responsibilities to those who came before. The result is a mutually constituting relationship between memory and activism, where an instrumental construction of collective memories serves to provide shared meanings to divergent movements. We suggest that scholars of social movements could deepen their analysis by interrogating rather than normalizing the cultural backdrops that movements operate within.
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