| Abstract | Social memory and social creativity are the two processes whereby social systems are reproduced and change without teleology. Social memory, with its ideal features but also its material embodiments, must have the collective dimension brought out, without detriment to the shifting and personalized ways with which individuals deal with it. It provides the patterns for the structuring of social life in the hermeneutic-cognitive and in the material, as well as in the space-time dimension. Social creativity is responsible for the introduction of innovations in daily life and in history. Creativity is to a great extent rooted in the fluid unconscious of individuals, but demands rational thinking to achieve greater impact upon social life. Immersed in undetermined social interactions, individual action is mediated by variably (de)centred collective subjectivities that possess a specific property, namely collective causality. Social creativity thus develops in both the individual and the collective dimensions.
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