| Abstract | While some research on collective memory has addressed the creation of memory projects such as memorials and historical commissions, less attention has been paid to explaining variation in these projects' success. America's troubled history of lynchings and race riots is one topic increasingly addressed by commemorative projects. This article evaluates factors shaping efforts to imprint past racial violence into broader collective memory. Building on research on constraints imposed by actual pasts and environmental conditions, I argue that structural influences on collective memory, or mnemonic opportunity structures, powerfully affect the success of commemorative initiatives. I identify three major dimensions of mnemonic opportunity structures: (1) an environment's present-day commemorative capacity, a past incident's (2) ascribed significance, and (3) the moral valence of key characters at the time it occurred. Qualitative data from multiple case studies and 90 interviews, along with supplementary quantitative and qualitative comparative analyses (QCAs) of all recent projects marking segregation-era racial violence, illustrate the utility of the framework.
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