When the arts inspire businesses: Museums as a heritage redefinition tool of brands

TitleWhen the arts inspire businesses: Museums as a heritage redefinition tool of brands
Publication TypeJournal Article
Year of Publication2018
AuthorsDamien Chaney, Mathilde Pulh, Rémi Mencarelli
JournalJournal of Business Research
Volume85
Pagination452–458
Short TitleWhen the arts inspire businesses
Zotero attachments as links: 
Snapshot
Zotero Tags: 
MEMORY