What Makes a Repulsive Frog so Appealing: Memetics and Fairy Tales Jack Zipes. 2008. What Makes a Repulsive Frog so Appealing: Memetics and Fairy Tales. Journal of Folklore Research. 45(2):109-143.
Memory, Mystery and Coherence: Does the Presence of 2-3 Counterintuitive Concepts Predict Cultural Success of a Narrative? M. Afzal Upal. 2011. Memory, Mystery and Coherence: Does the Presence of 2-3 Counterintuitive Concepts Predict Cultural Success of a Narrative? Journal of Cognition & Culture. 11(1/2):23-48.
