Memory, Mystery and Coherence: Does the Presence of 2-3 Counterintuitive Concepts Predict Cultural Success of a Narrative? M. Afzal Upal. 2011. Memory, Mystery and Coherence: Does the Presence of 2-3 Counterintuitive Concepts Predict Cultural Success of a Narrative? Journal of Cognition & Culture. 11(1/2):23-48.