Hudaya is the Founder and Director of Samsara, a feminist organisation based in Indonesia that promotes body autonomy and sexual and reproductive health and rights. In 2007, she founded askinna.com, a website for women seeking abortion services in Indonesia. One year later, she set up Indonesia’s first hotline for safe abortion information. With Samsara, she works directly with women at the grassroots level. Hudaya also established the SRHR School in Yogyakarta and then expanded the program from Java to East Indonesia through the SRHR Satellite Program. In 2013, she received a fellowship from Ashoka.